Your New Subscribers Are Going Cold

A 5-email welcome sequence written for new subscribers. Triggers automatically when someone joins your list. Delivers the lead magnet, introduces who you are, shares a signature insight, builds trust through proof, and ends with a clear next step. Can flex to 3-7 emails depending on what your offer needs.

A 3-email re-engagement sequence for your dormant list. A one-time blast for subscribers who joined months ago and haven't heard from you. Re-introduces you, delivers value, and gives them a clear choice -- re-engage or graciously unsubscribe. Better to have 200 active subscribers than 1,000 dead ones.

Subject lines built to actually get opened. Three variations per email so you can split-test what works for your specific list.

A send schedule with timing recommendations. When each welcome email goes out (day 0, day 2, day 5, etc.) and when to send each re-engagement email. Plus what to do with the subscribers who don't respond at the end of re-engagement.

The job each email is doing, written down. So you know what email #2 of the welcome is supposed to accomplish vs. email #4, and you can edit them later without losing the strategy.

Your lead magnet or opt-in details. What you're delivering (PDF, checklist, template, video, webinar replay) and the topic. We need this to write the first email and make sure the rest of the sequence builds on what brought them in.

Brand voice samples. 3-5 examples of how you actually write -- old emails, blog posts, voice memos. The more authentic and unedited the better. We're writing in your voice, not a generic email-marketing voice.

What you want the subscriber to eventually do. Book a discovery call, buy a paid offer, register for a webinar. The welcome sequence should be moving them toward that action -- not random 'stay in touch' emails.